Got tech?

Seth Godin has flat out nailed another great dream job opportunity over at Seth’s Blog.

He writes about the opportunity for the growing (should I say exponentially growing?) need for digital coaches — the person or groups of people who can help us make sense of and truly use all of the features in the digital goodies that are becoming increasingly abundant in our lives.  Seth defines a digital coach as a freelancer (individual) who usually works with entrepreneurs, small groups or companies to teach them how to dramatically improve productivity or market presence using technology.

And, I gotta tell ya, Dream Jobber, if you have even an ounce of techie in you, head on over and think seriously about what Seth is recommending.

There’s huge payback for both you and your potential customer here.  Let me give you an example of something we’re doing over at InfoSource Learning – we’re morphing the company, which for 25 years has been in the “training” business, into an employee productivity and efficiency outfit.

You see, training is a commodity these days, and even for those of us in the online e-learning arena, there are just gobs and gobs of this stuff.  Consequently, it has been near impossible to differentiate yourself as a trainer or provider.  In fact, from a competitive stand point, we often find ourselves competing on a “who’s got the biggest bag of offerings?”platform.

[Stick with me here, Dream Job Seeker, this relates directly to an opportunity for you.]

However . . . by redefining ourselves to help our customers (mid- and large size corporations, educational institutions and school districts, and government agencies) become more efficient (some of which is through more personalized training services) we can provide genuine return on investment.

Case in point:  There are dozens of “training” programs that will help you learn about how to use email, manage your time, or run meetings.

But . . . a course is a course is a course.  That’s why we’re redefining all that we do.  For instance, we’ll be offering an efficient email process whereby we can save the average user 29 minutes a day.  Yes, it’s build around an online training component, but its real value lies in how it measures and improves an email user’s day.

How does that translate to a return on investment?  Simply this and I’ll let you work the number:  Suppose you can offer this efficient email learning program and process to an organization with 1,000 employees, each of whom averages $40,000 a year in salary.  So, tell me:  What does 29 minutes saving a day multiplied by 250 work days a year multiplied by 1,000 employees potentially save that organization?

What else could that organization do with that time?  If the employee is a sales person, could she be using that saved time on speaking with more customers?  If an engineer, could that person use the time to develop better products?

What’s more powerful:

• Here’s a training program to teach you how to use email?
• Or . . . Might I show you have to save nearly 30 minutes a day?

Okay, you get the idea.

So, can you do something with tech goodies, by developing your own service or business, that could save someone 29 minutes a day.

Heck, cut that number in half.  Can you save someone just 15 minutes a day?

If you can, there’s a business for you there . . . pure and simple.

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